Grammarly has rolled out a new feature that aims to help people improve their writing by drawing inspiration from the styles and ideas of well-known writers, thinkers, and technology commentators. The tool, called Expert Review, was introduced in August 2025 as part of Grammarly’s broader push to add more AI-driven capabilities to its writing assistant.
The feature appears in the sidebar of Grammarly’s editor and offers revision suggestions that are presented as if they come from the perspective of different subject-matter experts. In practice, Grammarly frames the feedback as being influenced by the approaches of famous authors and public figures, whether they are alive today or from the past. Reports suggest that the suggestions can even appear to reflect the styles of journalists working at well-known publications such as The Verge, Wired, Bloomberg, and The New York Times.
To see how it worked, one writer tried the feature by pasting an early version of an article into Grammarly, hoping to get suggestions inspired by colleagues from TechCrunch. Instead, the tool offered advice such as adding ethical context “like Casey Newton,” using an anecdote to connect with readers “like Kara Swisher,” and raising larger accountability questions “like Timnit Gebru.”
While the suggestions themselves may be useful, the way they are presented has raised some eyebrows. None of the people whose names appear in the feature seem to have directly contributed to the system or given Grammarly permission to reference them. Alex Gay, vice president of product and corporate marketing at Grammarly’s parent company Superhuman, told The Verge that the experts are mentioned simply because their published work is publicly available and widely cited.
Grammarly also includes a note in its user guide explaining that these references are meant only for informational purposes. The company says they should not be interpreted as endorsements or official partnerships with the individuals or organizations mentioned.
Still, the feature has sparked debate about whether the name “Expert Review” might be misleading. Some critics argue that calling it an expert review suggests that real experts are involved in evaluating the writing. Historian C.E. Aubin made a similar point while speaking to Wired, saying the suggestions cannot truly be considered expert reviews if no experts are actually part of the process.
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