Persistent Systems Launches XT Studio to Revolutionize Digital Experiences
Persistent Systems has launched its Experience Transformation (XT) Studio in Pune, a design-led space created to help enterprises develop advanced digital experiences and accelerate innovation.
The XT Studio is designed to help clients create transformative user experiences, streamline workflows, and enhance efficiency and quality across the product lifecycle. By blending creativity with technology, Persistent seeks to turn innovation into measurable business impact.
Sandeep Kalra, CEO and executive director of Persistent, said that enterprises today compete not just on products, but on experiences. “The XT Studio brings to life our platform-led foundation and forward-looking strategy, where design thinking, advanced technologies, and deep domain expertise converge,” he said.
Kalra added that the studio provides clients a space to challenge conventions, explore new ideas, and shape solutions that matter to their business and customers. “This is another step in building the platforms and talent that will define the future of digital transformation,” he noted.
Human-Centered Approach and Global Expansion of XT Studio
Persistent highlighted that many enterprises struggle to connect advanced technological capabilities with real user needs, often introducing user experience late in the cycle. This leads to delays, fragmented solutions, and reduced ROI. The XT Studio addresses this by embedding a human-centered approach in every stage of development, ensuring technology is adopted both functionally and intuitively.
The studio combines business strategy, UX consulting, and product engineering in an immersive environment designed for collaborative innovation. It includes flexible workspaces for workshops, innovation sprints, and journey mapping, as well as prototyping and user testing zones. Dedicated showcases demonstrate solutions for specific industries.
Persistent plans to expand XT Studio to other key regions, including the US, Europe, and APAC, establishing it as a global hub for clients, partners, and talent to co-create the future of technology experiences.
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