Airtable has introduced a new AI product as it continues to adjust to a sharp change in its market valuation.
The company, which was valued at $11.7 billion during the 2021 funding boom, is now priced at around $4 billion on secondary markets. Founder and CEO Howie Liu said the decline has affected investor returns and employee stock options but has not weakened the company’s operating position.
Airtable has raised about $1.4 billion since it was founded and still holds roughly half of that capital. Liu said the company is generating cash, giving it flexibility to invest without seeking additional funding.
Superagent Marks Airtable’s First Standalone AI Bet in Over a Decade
That financial cushion has allowed Airtable to launch Superagent, its first standalone product in more than a decade. The AI-based tool will operate separately from Airtable’s core platform and is being positioned as a long-term product rather than a short-term experiment.
Airtable is best known for its no-code software, which allows teams to build custom internal tools without traditional programming. The platform is used by more than 500,000 organisations globally, including a majority of Fortune 100 companies. Airtable employs over 700 people.
Superagent is designed to handle complex research and planning tasks by dividing work across multiple AI systems. Instead of relying on a single assistant, the product assigns different agents to work on separate aspects of a problem at the same time and then combines the results.
The system produces structured outputs that include visual elements such as charts, comparisons, and timelines, rather than long text responses. The company says this format is better suited to business analysis and decision-making.
The launch comes as many software companies introduce AI agents into their products. Liu has said that some of these tools rely on fixed workflows and have limited ability to adjust when new information emerges. How customers respond to Superagent’s approach will become clearer over time.
According to Airtable, Superagent can be used to evaluate companies, analyse markets, and prepare detailed briefings for business development and sales teams. The product pulls data from financial filings, earnings calls, and other business information sources.
The new product is part of broader changes at Airtable. Over the past year, the company has hired senior executives with experience in AI and acquired an AI startup whose founding team now leads development of Superagent.
Pricing details are still being finalised. Airtable expects to offer tiered subscriptions, starting at around $20 per user per month, with higher tiers for advanced usage. Liu said the focus is on adoption rather than near-term profitability.
While Superagent faces strong competition in the AI software market, Liu said Airtable has the financial resources to continue investing. The company does not plan to raise additional funding in the near term.
Airtable’s core product remains its primary business, but Superagent reflects how the company is positioning itself for the next phase of enterprise software.
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