Mumbai-based AI film studio TakeTwo has raised fresh funding in a pre-seed round, valuing the company at around ₹100 crore. The company did not disclose the amount raised, but the round included investors Afore Capital from the US and Canada’s Inovia VC.
TakeTwo was started by Rudresh Upadhyaya and Raghav Katta, who now serve as chief executive and chief technology officer respectively. The startup emerged from Y Combinator’s AI Startup School and focuses on applying artificial intelligence to film production workflows.
The company works with directors and production houses on projects that involve complex visuals, stylised scenes, or heavy VFX work. Instead of relying fully on traditional visual effects pipelines, TakeTwo uses AI tools to help create scenes faster and at lower cost.
Using AI to Cut Time and Cost in Film Production
Upadhyaya said the company is addressing a common challenge in filmmaking — ambitious visuals that are often restricted by long timelines and tight budgets. He said the company’s early traction shows filmmakers are open to AI tools that fit naturally into professional production environments.
TakeTwo blends AI-generated visuals with live-action footage, ensuring the output can be used within standard editing and colour-grading software. The studio is already collaborating with Indian filmmakers and aims to keep its model accessible to both large production houses and independent creators.
With the new funding, the founders plan to strengthen the company’s technical infrastructure and expand its team of engineers and creative technologists. The long-term goal is to build reliable tools that filmmakers can use across different stages of production.
TakeTwo is also working on API-based systems and exploring custom AI agents for filmmaking tasks. According to the founders, India’s large and active film industry offers valuable data for training and improving AI models.
The company plans to deploy the capital to deepen its production pipelines and embed AI workflows into mainstream film projects. It hopes to establish itself as a core technology partner for AI-assisted filmmaking in India, with plans to expand globally over time.
India’s media and entertainment industry was valued at about $30 billion in 2024 and is expected to grow steadily in the coming years. At the same time, global interest in AI-driven video production continues to rise, creating new opportunities for companies working at the intersection of technology and cinema.
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